4 herramientas gratuitas para crear herramientas de infografía #Online Marketer

Imaginemos que desea resumir un evento importante para su negocio o publicar datos útiles de sus últimas investigaciones. Al mismo tiempo, desea evitar soltar un artículo aburrido que podría ahogar entre otras publicaciones similares. ¿Qué puedes hacer? Crear una infografía. Este popular marketing herramienta permite publicar contenido no sólo atractivo y atención, pero también aumentar su eficacia.

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Suena interesante, pero a veces es más fácil decirlo que hacerlo. ¿Su empresa no contrata a un diseñador gráfico y si no tiene un presupuesto suficiente para trabajadores independientes o agencias externas? No te preocupes, tu ayuda es a mano – usted puede hacer una infografía por su cuenta, presupuesto no requerido.

Revisamos 4 herramientas que puede utilizar para crear una infografía de alta calidad – rápido y fácil. Aquí vamos!

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La respuesta es simple: utilizando infografía puedes presentar no sólo datos y estadísticas, pero también diversos sistemas y procesos. Por supuesto, una infografía no puede actuar como un sustituto de informes detallados o análisis, pero definitivamente te permite explicar ciertos temas a su audiencia en forma clara y fácil de usar.

Es más, la última investigación muestra que infografía genera un tráfico web mayor de 12% en comparación con otras formas de contenido. Lo más importante, demuestra que los datos que se presentan como una infografía son mucho más fáciles recordar – todo ello gracias a la representación visual que resulta más atractivo y memorizable de un cerebro humano.

No habida cuenta de todos estos hechos, es que es de extrañar que el uso de la infografía en marketing ha crecido un par de cientos por ciento. Para que pueda obtener la imagen de su popularidad – Revise la infografía que presenta los datos sobre infografía!

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Si usted está buscando una herramienta de diseño barato (o gratis) cualquiera puede utilizar efectivamente – aquí está.

En mi opinión es la más conveniente herramienta de diseño libre. La interfaz es muy intuitiva y fácil de usar, que se combina con un gran número de diferentes plantillas e imágenes.

Canva es totalmente gratuita – sólo diseño gráfico particular requieren un cargo extra. Incluso estos son asequibles para cualquier comercializador – sus precios comienzan en tan sólo 1 dólar. Pero no te preocupes si estás en un presupuesto muy ajustado, la selección de elementos de diseño libre es más que suficiente para crear la infografía que quieres ver en tu blog en la página de exprimir.

Bastante interesante, Canva ofrece diseños de infografía no sólo libre – se puede utilizar también para el diseño de banners de publicidad, tarjetas de visita, documentos, anuncios, carteles, presentaciones o imágenes de los medios sociales.

Canva

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Cuando estás empezando con infografías – que es muy posibles si estás leyendo este post – esta herramienta le dará gran base para crear tu primera infografía.

El proceso de registro puede dejarte un poco perplejo (después de iniciar sesión, te encuentras entrando en el panel de WordPress), próximos pasos son mucho más claras y fáciles de seguir. El sitio ofrece bastantes plantillas visualmente agradables y cuidadosamente diseñadas para trabajar con en el editor de fácil de usar. Siéntase libre de seleccionar preferibles formas, colores, colocación de icono o elementos gráficos incluidos. El recurso de imagen se divide en unas categorías para facilitar la búsqueda, además de puede cargar y utilizar sus propias imágenes. Eso es lo que se llama un gran comienzo!

Sin embargo, usted debe recordar que Easel.ly ha limitado las opciones de diseño y no será capaz de cumplir todos tus sueños de diseño gráfico. Por eso recomiendo a ajustar la plantilla de infografía a la cantidad de datos y conceptos que se presentarán.

Easel.ly

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Entrando en el servicio le llevará a unos segundos – todo lo que tienes que hacer es iniciar sesión utilizando uno de tus perfiles de redes sociales. ¡ Ve a tu primera infografía!

Este servicio funciona perfectamente para los comercializadores cuyo contenido se basa principalmente en los diagramas y los números en vez de copiar y descripciones informativas. Puede elegir entre varios tipos de diagramas y les apuntalar con mapas, imágenes o texto.

Interfaz fácil de usar le permite poner una presentación bien organizada de datos juntos en un par de minutos. Simple, rápida y clara. Pero ten cuidado que si quieres descargar tu creación infográfica – debes actualizar a una cuenta pro para hacer esto.

Infogr.am

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Esta herramienta ciertamente no sorprenderle a primera vista – el diseño y la interfaz no son tan impresionantes como los de los competidores. Sin embargo, vale la pena mirar – definitivamente usted estará satisfecho con la variación de plantillas e imágenes para elegir. Escoger y mezclar cualquier imágenes, iconos y logotipos que desee.

¿Qué es interestign de Venngage – puedes descargar tu infografía en uno de los más populares formatos de archivo, PNG y PDF.

Venngage

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¿Has probado alguna de estas herramientas para crear tu propia infografía? Cuéntanos acerca de los resultados! ¿O tal vez quieres iniciarte o usar otra cosa? Háganoslo saber en un comentario.

Top 15 Online Directories Your Business Needs to Be Listed On

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Imagine this scenario. Bob has just heard about your business but doesn’t know your website’s URL. What will he do to find more info about your offer? Simple. He will google it, hoping to find the right information. Will he get lucky though? With this little list, you both will. Get your business online and make the process of finding it easier than ABC.

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Before you jump into all the popular online business directories, make sure to aggregate all the necessary information you’ll need to fill them in quickly and seamlessly. You’ll want to be as accurate as possible when describing your physical business and providing information for your prospects.

Think of the long-tail keywords people might be using when searching for your business and include them in the business description. To make the search results even more appealing, include photos and videos and ask your current clients for reviews. This will surely improve the chances that your audiences will jump right into your website.

Consider using one of many available autofill browser plugins or simply write down your answers in a separate text document. This should make the whole process much quicker and easier.

We have ranked the websites below according to their importance and Alexa ranking. This may not be ideal, but can be a good indicator of how important each list is. Some of them may be more useful for physical businesses like restaurants or coffee shops but others should work just as well for your online businesses.

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One of the obvious and most important online directories you should take into account is Google Places for Business. Thanks to this solution, your business can be easily found on Google search, Maps, Google+, and mobile devices. Google has prepared a thorough manual, which you should check out if you want to get started quickly.

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Another popular search engine is, of course, Bing. You should also include your business using Bing Places for Business as the chances are that your audience is using this particular browser or looking you up on Facebook, which is showing Bing results rather than Google’s.

Although this particular domain doesn’t necessarily have the highest Alexa rank, businesses listed here will come up in the Bing search results. As such we decided to place it higher than the Alexa rank would indicate. If you want to learn more about Bing Places for Business, you’ll find the FAQ here.

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Yahoo! is another popular search engine still used by many Internet users some of whom may as well be your potential clients. Just like the listings mentioned, Yahoo’s Basic listing is free, however there are also paid plans with some enhanced options allowing you to add more photos, a detailed business description or automatic listing in many other directories.

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Facebook is not only a powerful tool for socializing with friends, but also finding reviews and information about businesses. This is especially important if your target audience consists of mainly younger clientele, more likely to search for social proof when considering different options.

Note: Not all business should probably have their own fan pages. If you’re in a particularly sensitive industry or don’t have the resources to update the information and post frequently, think twice before starting your own fan page.

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If you’re running a business it’s almost certain that you can showcase your products, record an interview, your business office or just a funny video of you and your team having fun whilst working.

This is not only a great idea for creating a unique and compelling brand personality but of course as well for increasing your chances of getting quality visitors from search engine results. On top of that, you have a great chance of having an attractive thumbnail being shown right next to your page title, which should increase the impact even further.

So once you’ve created that Google+ account simply start adding short videos to your official YouTube profile.

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LinkedIn is a great source of new prospects and knowledge about business. Typically, it is used by a slightly different audience than the likes of Facebook users, so if you’re looking for professionals and B2B connections then you most definitely should consider creating a LinkedIn profile for your business.

On top of placing your business on LinkedIn, you should monitor different discussion groups and posts related to your industry and allow users to follow your updates. To learn more about LinkedIn, check out our previous post on this topic.

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Yet another directory available out there is AoL Yellow Pages, which could be a great source of new traffic to your own website.

You can create your own listing here in a matter of few moments.

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Another useful service for information and reviews is Yelp. If you socialize well and reply to your customers’ needs swiftly, you can reach greatness just from the word-of-mouth and user-generated content.

With Yelp you can add photos, complete an extensive business description and respond to customers’ reviews. On top of that, you can create separate deals for loyal clients and monitor your traffic to learn how people connect with your profile.

Check out their Support Center for more information and guidelines to get started quickly.

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Foursquare is a perfect place for many businesses. It’s popular amongst younger generation who like to check in various locations, take pictures, provide reviews of products and earn badges for repeated visits.

If you’re thinking of attracting younger audience and want to play around with some gamification, then Foursquare should be a safe bet.

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Remember phone books? Well that’s the digital version of what used to be our search engine in the pre-Internet era. You can list your business in their online directory and advertise it to many visitors using this service every day.

You can check out Yellow Pages here.

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WhitePages is another interesting directory that can help you get your business out there. Works similarly to the previously mentioned directories: you get to fill in your business details such as address, phone number and business name.

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Manta is a super easy, intuitive business directory that won’t take longer just a few seconds to put your mark in. Simply go here, fill out the details and show off your business to get noticed by your prospects.

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MerchantCircle is also a reach source of information about businesses, events or deals in your local area. On top of that, users can ask questions about topics of their interest, which gives an amazing opportunity for experts to part take in the conversation.

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Although this particular website is devoted primarily to restaurants and night spots, it should give you an idea that there may be a local listing or review website for your own industry or particular type of business.

Zagat’s users can make lists and rate their favorite spots or dishes which can make your business more social friendly and likely to appeal to younger generation.

To get your business rated by Zagat, check out their FAQ here.

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This is one of the most known and popular directories out there. It may not look as fancy as the other ones, but trust me, it’s worth adding your business to their database. There are both free and premium listings available so compare the features and see what you think should work best for you.

Important note: There are many other local listings and directories out there. Perhaps at first they may not seem too important for your business, based on Alexa ranks or ComScore, but it may turn out that the best quality traffic comes right from there.

It’s almost certain that if you are running a business or organizing an event with its target market being in a foreign country or particular small community, a local directory will perform better. So spend some more time searching those websites before you rest on your laurels. Trust me, it’s worth the additional effort!